In response to the issue of overtourism, a picturesque Japanese town has implemented drastic measures. Tourists have been swarming a busy convenience store, all in pursuit of capturing the perfect photo of the iconic Mount Fuji.
Situated at the foot of the Yoshida Trail that winds its way up to Mount Fuji, Fujikawaguchiko finds itself inundated with an influx of international tourists eager to capture snapshots of Japan’s iconic peak.
One particularly sought-after spot is just outside Lawson’s, a convenience store, where the neon-lit storefront stands in stark contrast against the tranquil backdrop of the majestic mountain.
In light of persistent problems related to littering and non-compliance with traffic rules, despite repeated warnings and the presence of security personnel, local authorities have taken a decisive step. According to a report by CNN, they have opted to erect a substantial mesh barrier to block the view.
In light of the ongoing challenges posed by tourist behavior, local authorities have reluctantly implemented these measures. An unnamed official expressed their frustration with the situation, emphasizing the necessity of taking action.
Next week, local authorities plan to install a substantial mesh barrier that stands eight feet tall and spans 66 feet in width. This move symbolizes their determination to regain control over the town’s environment.
Fujikawaguchiko, situated in Yamanashi prefecture to the north of Mount Fuji, is approximately 62 miles (100 kilometers) west of Tokyo. The challenges faced by this town serve as a symbol of the wider overtourism problems that Japan has encountered since reopening after the pandemic in late 2022.
In March 2024, Japan experienced an unprecedented surge in tourism, with more than three million foreign visitors arriving in the country. This surge has put additional pressure on Mount Fuji’s delicate ecosystem.
The influx of tourists, attracted by the UNESCO World Heritage site, has resulted in environmental deterioration and littering, raising alarm among local officials.
Masatake Izumi, an official from the Yamanashi prefectural government, emphasized that overtourism poses a significant problem, labeling it as the foremost issue affecting Mount Fuji.
Unfortunately, the mountain, which holds national significance, has gained the unfortunate nickname of “trash mountain” due to the buildup of litter left by inconsiderate tourists.
In an effort to reduce overcrowding, the Yamanashi prefectural government has introduced new measures. These include capping the daily number of hikers at 4,000 and making the previously optional fee of 2,000 yen per person mandatory.
Drawing inspiration from similar initiatives elsewhere, the Austrian town of Hallstatt responded to a tourism surge—attributed to its resemblance to the animated film “Frozen”—by erecting a wooden fence in May 2023.
The purpose was to discourage selfie-takers and address growing concerns about unsustainable tourism practices.
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